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In 2007 we were approached by several companies to represent them on the European Tour. Since then we have not only continued to represent these fantastic companies and their products but we have also represented many other companies including Vega, Shimada, Radius, Iomic, Iguana, Trisport (Black Widow) and SeeMore, helping them to raise the profile of their products by ensuring the world’s best players get access to, and are educated about their performance benefits.
We have worked with multiple major winners, multiple order of merit winners, and continue to help develop new products with the invaluable feedback this tour work provides our clients. In 2009 we also began, and continue to represent these brands on The Ladies and Seniors European Tours and the European Challenge Tour.
Aside from the benefits of direct feedback from the tours, product placement with the world’s best players is the best endorsement any golf company can achieve. Evidence of this can be seen in many cases but as examples, we worked with Finland’s Mikko Ilonen in 2007, providing him with a custom built SeeMore putter.
The first week he used it, he won the Scandinavian Masters. SeeMore immediately became the hottest selling putter in Finland, and continues to be one of the biggest selling brands in the country today. The win was used in marketing by SeeMore globally and greatly enhanced the brand’s reputation. In 2012 8 time European order of merit winner Colin Montgomerie began using Shimada shafts and Iguana grips.
Neither would have been possible without our tour support and Colin continues to use both products, winning 2 Senior PGA Major championships in the process during 2014. None of the players we work with are paid for representing the brand, using the products or offering feedback.
Our work will continue on all European Tours in 2015 and we welcome the opportunity to discuss opportunities with companies interested in contracting our services.
Please visit our contact page now for further information.